Sustainability is the future

June 26, 2019 | Nicole Anderson

Sustainable capital and companies will attract greater attention in the coming years, for the simple reason that we do not have a choice.

Sustainable innovation has been slow to make the political agenda in recent years. The global financial crisis of 2008 — itself a textbook failure of sustainable finance — has dominated the agenda, but this picture is now finally changing.

While the effects of the GFC are still very much being felt across the US and Europe, environmental issues are now coming into focus as the big issue of our time. However we tinker with the economy, we are running out of time to rein in consumption and adopt more sustainable approaches across the board.

In the face of the Extinction Rebellion movement and protests this year, the UK has committed to reducing carbon emissions to net zero by 2050. This is one step in the right direction, but it’s not enough. What is required is a co-ordinated international effort, and — unfortunately — that will not come about through political intervention alone. Sustainable business practices and models are a huge step to effecting meaningful change.

Being green must be profitable in its own right, rather than a bolt-on extra driven by legislation or corporate social responsibility codes.

Launching the businesses of the future

Redsand have built the expertise and infrastructure to help sustainable businesses hone their models, acquire funding, launch and prove a success in the marketplace. Using the MIRIS X token platform, we help fund green businesses, while our venture builder gives entrepreneurs the maximum chance of making their ideas count in the real world.

In short, we use a combination of technological and human capital to solve the biggest issue of our age: how to build environmentally sustainable companies that will out-compete their unsustainable rivals.

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